MLB Players Union Sues DraftKings, Bet365, and Others Over Unauthorized Use of Likenesses

The lawsuit alleges that the sports betting companies used player names and images without permission, seeking damages and an injunction.

The Major League Baseball Players Association has filed lawsuits against DraftKings, bet365, FanDuel, and Underdog Fantasy for unauthorized use of player names and images.
The suits were filed in federal court in Philadelphia and state court in Manhattan, citing violations of state laws protecting the right of publicity.
The union claims the companies used player images on their sportsbook platforms and in advertising without proper licensing.
The legal actions seek compensatory and punitive damages, as well as an injunction to stop the unauthorized use of player likenesses.
This move follows a similar lawsuit by the NFL players union against DraftKings over the use of NFL player likenesses on non-fungible tokens.