MLS Sets New Records in Attendance and Sponsorship Revenue

Major League Soccer's strategic initiatives and star signings, including Lionel Messi, drive unprecedented growth.

MLS attracted nearly 11.5 million attendees during the 2024 regular season, marking a 5% increase from last year.
Sponsorship revenue for the league and its commercial arm, Soccer United Marketing, rose by 13% year-to-date.
Lionel Messi's influence boosted Inter Miami's performance and merchandise sales, despite his limited play due to injury.
Chris McGowan's leadership as chief club performance officer has enhanced business strategies across MLS teams.
MLS's social media presence surged, with Inter Miami becoming the most followed North American sports team on TikTok.