Moncler Grenoble’s Alpine Runway Show Redefines Luxury Fashion

Set during a snowstorm at Europe’s highest airport, the Fall/Winter 2025 collection blended technical innovation with high fashion in a theatrical spectacle.

The Courchevel Altiport, located 6,600 feet above sea level, served as the dramatic setting for Moncler Grenoble's Fall/Winter 2025 runway show.
The event featured 140 looks combining high-performance ski gear with luxury design, showcasing innovative materials like denim and canvas.
A live orchestra and laser light show enhanced the immersive experience, as models walked through a snowstorm on the icy runway.
The show attracted over 400 high-profile guests, including Anne Hathaway, Adrien Brody, Jessica Chastain, and Shaun White, who also designed a featured snowboard for the collection.
Moncler highlighted its strong financial performance, with a 7% revenue growth in 2024, while reinforcing its brand strategy of blending mountaineering heritage with cutting-edge fashion.