Overview

• A Utilita Energy survey of 2,000 UK adults reveals two-thirds prefer morning showers, while 32% opt for evening showers and 10% in the afternoon.
• Morning showers are typically shorter, while evening showers average two minutes longer, contributing to higher energy costs for households.
• Running a shower for eight minutes costs approximately 32p, or £116 annually, with experts recommending reduced shower times to cut expenses.
• The survey found 70% of respondents choose morning showers to feel refreshed, wake up, and energize, while 51% believe evening showers improve sleep quality.
• Experts emphasize that heating water for showers is a significant energy expense, urging consumers to adjust habits for measurable savings.