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Moët Hennessy Grapples with €1.5 Billion Loss and Strategic Overhaul

LVMH's wine and spirits division cuts 1,200 jobs and reviews acquisitions as new leadership addresses financial and operational challenges.

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Overview

  • Moët Hennessy reported a €1.5 billion loss in 2024, a stark reversal from generating €1 billion in cash in 2019.
  • The company announced a 10% workforce reduction, cutting approximately 1,200 jobs to reduce costs.
  • Aggressive price hikes, averaging over one-third since 2019, and a €2 billion acquisition spree have strained profitability and cash flow.
  • New CEO Jean-Jacques Guiony and deputy Alexandre Arnault are reassessing recent acquisitions, direct-to-consumer ventures, and expansion strategies.
  • Sales fell 9% year-on-year in Q1 2025, with recurring profit dropping 36% to €1.35 billion, as global alcohol consumption slows.