MrBeast Tests Ad Revenue Generation on Elon Musk's X

Popular YouTuber's experiment could influence future content creator decisions on the platform

Popular YouTuber MrBeast has uploaded his first full video on X, a social media platform owned by Elon Musk, to test its ad revenue generation capabilities.
MrBeast, known for his philanthropic ventures and challenges on YouTube, has over 230 million subscribers and his videos reportedly cost millions to make.
Previously, MrBeast had expressed skepticism about X's ability to generate sufficient ad revenue, stating that even a billion views on X wouldn't fund a fraction of his production costs.
Elon Musk has been actively trying to attract content creators to X, which he acquired in 2022 and has since rebranded and introduced changes to its monetization policy.
The results of MrBeast's experiment, which will be revealed in a week, could potentially influence other content creators' decisions to post on X.