Overview

• M&S’s 50p triple-layer toilet roll outperformed Andrex in both softness and thickness, establishing itself as the new premium standard.
• Asda’s £1.38 roll was praised for its strength and absorbency, making it the top budget-friendly option.
• Sainsbury’s £1.90 roll stood out for its eco-friendly paper packaging, appealing to environmentally conscious buyers despite average water resistance.
• Tesco’s own-brand roll matched Andrex in absorbency and durability at a lower price point, offering strong value for money.
• Lidl and Aldi’s budget options fell short due to issues with texture and durability, while Waitrose and Morrisons struggled to justify their higher price tags with inconsistent performance.