Overview

• Marcus Mabry, previously CNN’s Senior Vice President of Digital Editorial and Programming, has been named MSNBC’s Senior Vice President of Content Strategy.
• Mabry will focus on reimagining MSNBC’s online audience experience, developing new digital projects, and exploring innovative revenue streams like e-commerce and subscriptions.
• Network president Rebecca Kutler described Mabry’s appointment as pivotal, citing MSNBC’s growth in non-linear audiences and its efforts to expand its digital footprint.
• The hire follows MSNBC’s recent recruitment of Politico’s Sudeep Reddy to establish an independent Washington bureau, signaling a shift away from reliance on NBC News resources.
• MSNBC is preparing for its year-end spin-off into Versant, Comcast’s new entity for its cable networks, with a strategy centered on digital transformation and audience engagement.