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Nationwide Menthol Cigarette Ban Could Lead to 4.5 Million Americans Quitting Smoking

New research indicates a significant potential public health impact, with a quarter of menthol smokers likely to quit following a ban.

  • A study estimates that a nationwide ban on menthol cigarettes could result in 4.44 million American ex-smokers.
  • About 50% of menthol smokers would switch to non-menthol brands, while 24% would quit smoking altogether.
  • Menthol bans have shown to be more effective at the national level, with lower smoking rates compared to local or state bans.
  • The tobacco industry's resistance includes lobbying and public relations campaigns against the ban.
  • Menthol cigarettes are particularly appealing to children and disproportionately consumed by Black Americans and the LGBTQ+ community.
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