NBA and NASCAR Social Media Accounts Hacked in Coordinated Crypto Scam

Hackers used official accounts to promote fraudulent cryptocurrency tokens, targeting millions of followers before posts were swiftly removed.

The NBA's official X account, along with international accounts like NBA Spain and UK, was hacked on March 4, 2025, to promote a fake cryptocurrency called '$NBA Coin.'
NASCAR's social media accounts, including its main X handle and Facebook page, were also compromised in the same attack, advertising a fraudulent '$NASCAR Token.'
Both organizations confirmed the breaches, removed the fake posts quickly, and regained control of their accounts shortly thereafter.
The incident comes during a rise in crypto-related scams, with global cryptocurrency thefts nearly doubling from $857 million in 2023 to $1.58 billion in 2024, according to Chainalysis.
This is not the NBA's first interaction with blockchain technology; its earlier foray, NBA Top Shot, saw initial success but faced criticism and declining user engagement over time.