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NBA Playoffs See Slight Rise, Finals Viewership Dips

  • The NBA playoffs averaged 5.47 million viewers this season, the highest viewership in five years.
  • The NBA Finals between the Denver Nuggets and Miami Heat averaged 11.64 million viewers, down slightly from last year.
  • Game 5 of the Finals drew 13.08 million viewers, making it the highest-rated broadcast of the NBA playoffs.
  • Denver led the country with a 21.55 household rating for the Finals, despite being a smaller market.
  • The short series length and smaller markets of the participating teams likely contributed to lower Finals ratings overall compared to other years.
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