NBCUniversal Restructures Ad Sales Team, Dan Lovinger to Depart

NBCU aims to unify its sports and Olympics ad sales under Peter Lazarus, following a record-breaking revenue from the 2024 Paris Olympics.

NBCUniversal is undergoing a significant restructuring of its ad sales team, leading to the departure of Dan Lovinger, the president of Olympic and Paralympic sales.
The restructuring aims to combine Olympic and general sports sales into an expanded team led by Peter Lazarus to maximize revenue across all sports assets.
Dan Lovinger played a pivotal role in generating over $1.25 billion in ad and sponsorship revenue from the Paris Olympic and Paralympic Games, setting a new Olympic record.
Alison Levin, President of Advertising and Partnerships at NBCU, announced the changes and emphasized the importance of a unified strategy to grow market share.
The overhaul includes hiring new talent in emerging business sectors and creating a new executive vice president role to diversify revenue from new advertisers and partnerships.