NBCUniversal to Break Ad Revenue Record for Paris Olympics

With over $1.25 billion in ad commitments, NBCUniversal's innovative strategies and digital expansion set a new standard for Olympic advertising.

NBCUniversal is on track to set a new record in advertising revenue for the Paris Olympics, with over $1.25 billion already committed.
The company has sold all commercial inventory for both Opening and Closing Ceremonies and introduced 'Prime Pods' for prime-time sponsorship.
Over $350 million in ad commitments comes from new advertisers, indicating a broadening appeal of the Olympics.
NBCU's digital advertising revenue for the Paris Olympics has already surpassed any previous Olympics, with every event available on its streaming service Peacock.
The Paris Olympics marks a significant rebound for NBCU, with increased interest from major corporate sponsors and a more favorable time zone for U.S. audiences.