NBCUniversal Unveils AI-Driven One Platform Total Audience at CES 2024

The new platform, sold out for Q1 2024, aims to provide unduplicated reach across linear and streaming, with initial results showing a 25% increase in brand engagement.

• NBCUniversal unveils One Platform Total Audience, an AI-driven planning and activation suite of tools, at CES 2024.
• The new platform aims to provide unduplicated reach through a single media buy across linear and streaming.
• NBCUniversal's new technology uses machine learning and predictive analytics, leveraging the company's first-party data, along with advertisers' data sets, to develop a plan.
• One Platform Total Audience has sold out of inventory for the first quarter of 2024, including in major categories like tech, auto, and retail.
• Initial results indicate that advertisers have seen a 25% higher brand engagement rates than narrow age and gender demographics for the same brands.

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