NBCUniversal Unveils New AI-Driven Ad Capabilities at One24 Conference

The media giant announces programmatic ad buying for the Olympics, emotional targeting, and shoppable TV ads as part of its advertising innovation push.

• NBCUniversal introduces generative AI to enhance audience targeting and ad performance, developing 300 emotion-based audience segments.
• For the first time, programmatic ad buying will be available for the Olympic and Paralympic Games, opening up a private marketplace for advertisers.
• Virtual Concessions and Must Shop TV are introduced, allowing viewers to purchase items directly through their screens during major broadcasts.
• One Platform Total Measurement aims to provide comprehensive viewership insights and outcome-based metrics across all platforms.
• The company’s upfront advertising sales event, One24, showcases these innovations as NBCUniversal seeks to lead in the evolving digital advertising landscape.

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