Overview

• The NCAA men's basketball tournament is averaging 9.4 million viewers per game window, consistent with 2024 and up 3% from 2023.
• Auburn's Elite Eight victory over Michigan State attracted 11.7 million viewers, making it the most-watched game of the 2025 tournament so far.
• Sunday's Elite Eight matchups saw significant declines, with Houston-Tennessee drawing 7.1 million viewers, the lowest for a Sunday Elite Eight game since at least 2008.
• The NCAA women's regional semifinals continue to gain momentum, with LSU-NC State's game up 22% in viewership compared to the same window last year.
• Broader trends in sports media, including the influence of key teams and players, are driving shifts in audience engagement across both tournaments.