N.C.A.A. Negotiates New Television Rights Deal, Contemplates Selling Women's Basketball Rights Separately

ESPN has the rights to N.C.A.A. championships and the current deal is expiring.
The N.C.A.A. wants to increase the deal's value, seen by some as currently too low.
Selling the women's basketball tournament rights alone could generate $100 million per year.
Interest in women's basketball has put pressure on the N.C.A.A. to sell those rights on their own.
The N.C.A.A. must balance maximizing its revenue and supporting its sport's growth.