Netflix Announces Italian Adaptation of 'Love Is Blind'
The popular reality dating show expands its global reach with a new version produced by Banijay Italia.
- The Italian adaptation of 'Love Is Blind' follows similar versions in the UK, Mexico, Saudi Arabia, Germany, Brazil, Sweden, and Argentina.
- Netflix's original 'Love Is Blind' series debuted in the U.S. in 2020 and has become a global phenomenon, with seven seasons aired stateside.
- Banijay Italia will produce the Italian version, which has started casting but does not yet have a release date.
- The format involves singles choosing partners to marry without meeting face-to-face until just before their wedding day.
- Reality TV and non-scripted formats are becoming increasingly important for Netflix as they aim to engage large local audiences while managing production costs.