Netflix Breaks Streaming Records with NFL Christmas Day Doubleheader

The Ravens-Texans and Chiefs-Steelers games drew over 30 million global viewers each, marking Netflix's most-watched Christmas Day ever.

The Baltimore Ravens' win over the Houston Texans averaged 31.3 million global viewers, while the Kansas City Chiefs' victory against the Pittsburgh Steelers attracted 30 million, according to Netflix's data.
Both games set new records as the most-streamed NFL games in U.S. history, with an unduplicated audience of 65 million U.S. viewers tuning in for at least one minute.
The games ranked first and second in Netflix's global weekly top 10, with strong viewership in countries like Canada, Germany, Australia, and Mexico.
This marked Netflix's first year of a three-season partnership with the NFL to stream Christmas Day games, with the possibility of adding another doubleheader in 2025.
The event demonstrated Netflix's ability to handle live sports streaming successfully, following technical issues during a November boxing match.