Netflix Doubles Down on Cloud Gaming to Reach Younger Audiences

At GDC 2025, Netflix gaming head Alain Tascan emphasized platform-agnostic solutions and mobile innovation as key to the company’s gaming strategy.

Netflix is expanding its gaming portfolio with a focus on cloud-streaming and mobile-based games, aiming to eliminate the need for consoles and controllers.
Alain Tascan, Netflix's gaming head, highlighted the importance of reducing 'friction' in gaming by leveraging mobile devices' built-in features like gyroscopes and microphones.
The company has shifted from AAA game development to smaller, accessible party-style games, closing its AAA studio, Team Blue, in late 2024.
Netflix believes younger generations prefer gaming on diverse digital screens over traditional consoles, aligning its strategy with these changing preferences.
Cloud-streaming games are already available on Netflix's platform, with the company committed to long-term innovation and investment in gaming.