Netflix Ends Its Most Affordable Ad-Free Plan for Existing Subscribers

Subscribers in Canada and the UK must switch to a new plan by July 13 to continue watching.

Netflix is discontinuing the $11.99 per month Basic ad-free plan for existing subscribers.
Affected users in Canada and the UK are receiving notifications to choose a new plan.
Options include an ad-supported tier at $6.99 or ad-free plans starting at $15.49.
The phase-out aligns with Netflix's strategy to boost its ad-supported plan, which now accounts for 40% of new sign-ups.
The Basic plan was previously removed for new and returning members in 2023.