Netflix Explores Free Ad-Supported Streaming in Select Markets

The streaming giant considers introducing a free tier in Asia and Europe to expand its audience base.

The proposed free plan would be available in select Asian and European countries, excluding the US.
This move aims to attract viewers who are currently unable or unwilling to pay for a subscription.
Netflix's ad-supported plan has already seen significant growth, now boasting 40 million active users globally.
A free tier could boost advertising revenue and align with Netflix's future ad technology platform.
Previous experiments with free plans, like in Kenya, were short-lived but provided valuable insights.