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Netflix Faces Slowest Subscriber Growth in Six Quarters

With subscriber growth slowing, Netflix shifts focus to ad revenue and content strategy.

  • Netflix is expected to report adding 4 million subscribers in Q3, marking its slowest growth in six quarters.
  • The streaming service is emphasizing revenue growth and margins over subscriber numbers, planning to stop reporting subscriber data in 2025.
  • Analysts express concerns about Netflix's ad-supported plan, which is not expected to drive significant growth until 2026.
  • Netflix's strategy includes phasing out ad-free plans to boost revenue from its ad-supported tier.
  • Upcoming content such as the 'Squid Game' season two and live sports events are part of Netflix's plan to attract more subscribers and advertisers.
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