Netflix Partners with CBS for NFL Christmas Day Doubleheader

The streaming giant secures exclusive rights to air two NFL games, marking its first foray into live football streaming.

CBS will handle production for the Christmas Day NFL games on Netflix.
The deal includes promotional spots for CBS programming and local advertising inventory.
The NFL's decision to schedule Wednesday games follows last year's successful holiday viewership.
Netflix's agreement with the NFL extends through 2026, covering multiple holiday games.
This partnership adds to the NFL's expanding direct-to-subscriber streaming strategy.