Overview

• Netflix's Basic plan, the cheapest ad-free tier, is being discontinued for existing users in the UK and Canada.
• Affected subscribers have until mid-July to switch plans or face automatic downgrades to ad-supported tiers.
• The Basic plan was previously removed for new subscribers last year, and now existing users must choose new options.
• Netflix aims to push users towards higher revenue-generating plans, including ad-supported and premium tiers.
• The company's strategy reflects a broader industry trend of increasing subscription prices and introducing ads.