Netflix Phases Out Basic Plan for Existing Users

Subscribers in the UK and Canada must upgrade or switch to ad-supported options by mid-July.

Netflix's Basic plan, the cheapest ad-free tier, is being discontinued for existing users in the UK and Canada.
Affected subscribers have until mid-July to switch plans or face automatic downgrades to ad-supported tiers.
The Basic plan was previously removed for new subscribers last year, and now existing users must choose new options.
Netflix aims to push users towards higher revenue-generating plans, including ad-supported and premium tiers.
The company's strategy reflects a broader industry trend of increasing subscription prices and introducing ads.