Netflix Unveils Major TV App Overhaul After a Decade
The redesign aims to simplify navigation and enhance viewer engagement, starting with a global test rollout.
- Key changes include a streamlined menu and enlarged title cards for easier browsing.
- A new 'My Netflix' tab offers quick access to recently watched or saved content.
- The update integrates previews directly within title tiles for a more intuitive experience.
- Netflix will gather user feedback before a wider release of the new interface.
- The company shifts focus from subscriber numbers to engagement time as a satisfaction metric.