Netflix's Ad-Supported Tier Surges to 40 Million Users

The streaming giant is bringing its ad technology in-house to enhance user and advertiser experience.

Netflix's ad-supported plan now has 40 million monthly active users, up from 5 million a year ago.
Over 40% of new signups are opting for the ad-supported tier.
Netflix will develop its own ad tech platform, moving away from its exclusive partnership with Microsoft.
The company will collaborate with Google, The Trade Desk, and Magnite for programmatic advertising.
Netflix aims to offer a more personalized and strategic ad experience for its users.