Netflix's 'Buying London' Faces Backlash Yet Gains Viewership

Critics label the reality series as 'hateable', but Netflix embraces the controversy in its marketing strategy.

'Buying London' follows estate agents selling luxury properties in London, inspired by 'Selling Sunset'.
Early reviews are overwhelmingly negative, with critics calling the show artificial and vulgar.
Despite harsh reviews, Netflix uses the criticism as a promotional tool, showcasing negative headlines in ads.
The show highlights the disparity in London's property market, featuring extravagant homes amid a housing crisis.
Viewer reactions are mixed, with some enjoying the drama despite the critical backlash.