Netflix's Password Crackdown Leads to Surge in New Subscriptions

Netflix's policy to charge account sharers outside their homes an extra fee led to a spike in new Netflix subscription sign-ups in the U.S.
Netflix had four of its biggest subscription signing days in the U.S. since at least 2019 following the introduction of its password-sharing policy.
Daily subscriber sign-ups increased an average of 102% from May 24 to May 28 compared to Netflix's previous 60-day average.
Although Netflix also saw an increase in account cancellations, new sign-ups outpaced cancellations.
Netflix's success with the policy and a new ad-supported streaming option has boosted the company's stock price, which reached a 52-week high last week.