New Twitter CEO Yaccarino Focuses on Restoring Advertiser Confidence

Linda Yaccarino, Twitter's recently appointed CEO, aims to bring advertisers and revenue back to the platform following Elon Musk's ownership.
Though initially restricted by a noncompete clause, Yaccarino has worked to repair relationships and boost employee morale.
She has gathered feedback, resolved issues with major advertisers like Google, and emphasized motivation within the company.
Yaccarino plans in-person meetings, new video advertising options, and celebrity partnerships to lure advertisers.
Advertisers had left Twitter due to controversial incidents under Musk but may return with Yaccarino focusing on regaining their trust.