Overview

• New Zealand Rugby and INEOS announced on March 31, 2025, that they had reached a confidential settlement to resolve their sponsorship dispute.
• The conflict began in January 2025 when INEOS sought to exit a six-year sponsorship deal three years early, citing financial pressures.
• New Zealand Rugby initiated legal action in February 2025, alleging breach of contract after INEOS failed to pay the first installment of the 2025 sponsorship fee.
• The sponsorship agreement, signed in 2021, included INEOS branding on All Blacks shorts and training shirts.
• Both organizations have expressed satisfaction with the settlement and a shared commitment to move forward, though the specific terms remain undisclosed.