Overview

• Newcastle United is updating its crest for the first time since 1988, focusing on digital and merchandising needs while preserving heritage.
• The redesign will follow a 'Refine & Revive' strategy, emphasizing minimal changes to the existing badge rather than a complete overhaul.
• Nike alum Kenny McIver and branding lead Dan Ginger are leading the redesign process, leveraging their expertise to ensure a thoughtful evolution.
• The club has ruled out adopting a circular badge design and confirmed that no new crest will appear on the 2025/26 kits.
• Fan feedback has been mixed, with the Newcastle United Supporters Trust formally objecting to elements of the consultation process.