Overview

• Newcastle United has initiated a week-long consultation with season ticket holders and members on redesigning its badge, last updated in 1988.
• The current crest, based on Newcastle’s city coat of arms, is considered too intricate for modern digital and merchandising needs.
• The club proposes a 'Refine & Revive' approach with minimal updates, focusing on elements like the castle, seahorses, and flag.
• The Newcastle United Supporters Trust has criticized the survey as biased and called for a neutral poll that includes an option to retain the existing badge.
• Workshops are scheduled for May 14, and a second-stage vote will follow in the summer, with the new design planned for the 2026/27 season launch.