NFL and Nike Extend Partnership Through 2038 to Drive Global Growth and Innovation

The renewed 10-year deal ensures Nike remains the exclusive provider of NFL uniforms while focusing on international expansion and player safety.

The NFL and Nike announced a 10-year extension of their partnership, continuing Nike's role as the exclusive provider of uniforms and apparel for all 32 teams through 2038.
The agreement prioritizes global expansion, with plans to increase international games and promote flag football, including its inclusion in the 2028 Olympics.
Nike will leverage its Sport Research Lab to address player safety concerns, focusing on reducing lower extremity injuries and improving footwear performance.
The partnership will also support grassroots, high school, and collegiate football programs to develop new talent and grow the sport's fan base worldwide.
This extension follows a brief bidding process involving other companies, despite prior criticism of Nike's innovation and execution in other sports leagues.