NFL Sells Exclusive Rights to One Playoff Game to Peacock for $110 Million

The NFL reached a deal to stream one wild card playoff game exclusively on Peacock during the 2023-2024 season.
Peacock paid $110 million for the rights to the Saturday primetime game on January 13, 2024.
The game will only be available nationally via streaming on Peacock and through the NFL Plus mobile app.
Local NBC stations in the markets of the two competing teams will also broadcast the game.
The deal marks the first time an NFL playoff game will be streamed exclusively and not available on broadcast or cable TV nationally.