NFL Tests Electronic First-Down Measurement System

The league explores replacing chain crews with Hawk-Eye technology, pending owner approval for potential 2025 season implementation.

The NFL is testing a system developed by Hawk-Eye to electronically measure first downs, aiming to replace the traditional chain crews.
The technology was tested during Super Bowl 58 and other games in the 2023 season, but is not expected to be ready for the 2024 season.
NFL owners will need to approve the implementation of the technology, with a potential rollout in the 2025 season.
The system could also be used for tracking around the sidelines, goal lines, and end lines, in addition to first-down markers.
Other technologies, including high-resolution cameras for replay decisions and smartwatches for officials, are also being considered.