NFL's First-Ever Black Friday Game to Stream Exclusively on Amazon Prime Video
The move signals a shift from traditional TV to streaming platforms, with Amazon leveraging its unique ad capabilities and promoting its Prime membership during the event.
- The New York Jets will host the AFC East-leading Miami Dolphins in the NFL’s first-ever Black Friday game, which will be streamed exclusively on Amazon's Prime Video.
- The NFL's decision to start a new Thanksgiving tradition with a streaming platform instead of a broadcast or cable channel is seen as another indicator of trouble for traditional TV.
- Amazon's Black Friday game will feature 'audience-based creative' ad capability, allowing brands to target different audience segments with different messages and actions in the same time slot.
- Despite the game being free to watch, Amazon is expected to use the event to promote its Prime membership and Black Friday deals.
- The game could potentially attract a new breed of advertisers due to Amazon's ability to tie ad spend back to actual sales.
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