NFL's Streaming Deals Fragment Fan Experience and Drive Up Costs

Exclusive streaming agreements across multiple platforms make it increasingly expensive for fans to watch all NFL games.

NBCUniversal's Peacock, among other platforms, secures exclusive rights to key NFL games, including international matchups.
To access every NFL game, fans need subscriptions to multiple streaming services, costing up to $1,700 annually.
The NFL's strategy focuses on maximizing revenue, often at the expense of fan convenience and affordability.
Streaming services rarely disclose detailed viewership data, making it hard to assess the true impact of these deals.
Rising costs and fragmented access may eventually alienate fans, affecting overall viewership and loyalty.