NHS Trial Pays Men to Lose Weight with Cash Incentives
Study finds financial rewards and motivational texts significantly boost weight loss among obese men in the UK.
- Participants lost an average of 4.8% body weight over a year with the scheme.
- The trial involved 585 men from Bristol, Glasgow, and Belfast.
- Men could earn up to £400, with deductions for missing weight loss targets.
- The study showed higher success rates compared to traditional diet plans.
- Researchers suggest the scheme could be cost-effective for the NHS.
New York Post 
UPI 
The Guardian 
The Telegraph 