Nike and Skims Launch Joint Activewear Brand NikeSKIMS

The new collaboration aims to redefine women's activewear with a focus on inclusivity, innovation, and performance, debuting in the U.S. this spring.

NikeSKIMS will offer training apparel, footwear, and accessories designed for women, combining Nike's sports science with Skims' body-inclusive expertise.
The first collection is set to launch in the U.S. this spring, with a global rollout planned for 2026, including expanded retail and wholesale distribution.
Nike aims to address declining sales and competition in the women's activewear market by leveraging Skims' popularity and inclusivity-driven designs.
This marks Nike's first collaboration with an external company to create a standalone brand, signaling a shift in strategy under new CEO Elliott Hill.
The partnership has been positively received by investors, with Nike's stock seeing a notable increase following the announcement.