Overview

• Nike will raise U.S. retail prices on adult apparel and equipment by $2–$10, with footwear priced above $100 increasing by $5–$10, effective June 1.
• Children's products, items under $100, Air Force 1 sneakers, and Jordan apparel and accessories are exempt from the price increases.
• Wholesale price adjustments are set to begin in July, aligning with Nike's fiscal year and seasonal planning.
• The company will resume direct sales on Amazon in mid-July after a six-year hiatus, aiming to expand its e-commerce reach and counter competition.
• Nike cites seasonal planning for the adjustments, though analysts link the moves to rising costs from Trump administration tariffs on Chinese and Vietnamese imports.