Nike Beats Expectations Despite 9% Revenue Decline in Q3 2025

The company shows early progress under its 'Win Now' strategy, but challenges like tariffs and digital sales declines persist.

Nike reported Q3 2025 revenue of $11.27 billion, exceeding analyst forecasts of $11.01 billion, though revenue fell 9% year-over-year.
Earnings per share reached $0.54, nearly doubling the expected $0.29, reflecting better-than-anticipated financial performance.
Sales in Greater China dropped 17%, the steepest regional decline, while North America saw a more modest 4% decrease.
The 'Win Now' strategy, led by CEO Elliott Hill, focuses on clearing outdated inventory, refocusing on sports, and driving innovation.
Digital sales fell 15% as Nike shifted to a full-price model with fewer promotions, contributing to a 2% decline in overall inventory levels.