Nike Beats Q3 2025 Earnings and Revenue Estimates Despite 9% Revenue Decline

New CEO Elliott Hill highlights progress on 'Win Now' strategy as Nike navigates tariffs, weak consumer sentiment, and regional sales drops.

Nike reported Q3 2025 revenue of $11.27 billion and earnings per share of 54 cents, surpassing analyst expectations of $11.01 billion and 28 cents, respectively.
Total revenue declined 9% year-over-year, with significant sales drops in North America, Greater China, EMEA, and Asia Pacific/Latin America regions.
Inventories decreased by 2% year-over-year, totaling $7.5 billion, reflecting improved inventory management efforts.
CEO Elliott Hill expressed confidence in the company's progress on its 'Win Now' strategy, which focuses on innovation, market share recovery, and targeted marketing.
Nike's partnership with Skims and focus on female consumers are key elements of its strategy to regain market leadership and address shifting consumer preferences.