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Nike Beats Q3 Fiscal 2024 Expectations but Faces Weak Sales Outlook

Shares drop after the company announces plans to cut back on classic models and focus on innovation.

  • Nike's revenue and profit for Q3 fiscal 2024 exceeded analysts' expectations, with a reported revenue of $12.43 billion and earnings per share of 77 cents.
  • Despite the positive earnings report, Nike shares fell nearly 6% in after-hours trading as the company issued weak sales guidance for the first half of fiscal 2025.
  • Nike plans to cut back on classic shoe models such as the Air Force 1 and Pegasus to focus on new product launches and innovation.
  • The company maintains its fiscal 2024 revenue forecast of 1% growth and continues its $2 billion cost-cutting plan, including job cuts and inventory reduction.
  • Nike aims to leverage the 2024 Summer Olympics in Paris for new product launches and marketing campaigns to regain market share and drive growth.
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