Overview

• Nike will raise U.S. retail prices on adult apparel and equipment by $2–$10, footwear priced $100–$150 by $5, and footwear above $150 by $10 starting June 1.
• Products under $100, children’s items, Air Force 1 sneakers, and Jordan apparel and accessories are exempt from the price increases.
• Wholesale price hikes will take effect in July for the fall 2025 season, with retailers already notified of the adjustments.
• Nike will resume direct sales on Amazon next week, barring third-party sellers from offering overlapping Nike items starting July 19.
• The company cites seasonal planning for the pricing changes but faces cost pressures from U.S. tariffs on goods from China and Vietnam, where it manufactures about half of its footwear.