Nike Reports Q3 Revenue Decline but Exceeds Expectations Under New CEO

The company posted $11.27 billion in revenue, a 9% year-over-year drop, as CEO Elliott Hill's 'Win Now' strategy shows early signs of progress.

Nike's Q3 2025 revenue of $11.27 billion surpassed analyst expectations of $11.01 billion, despite a 9% year-over-year decline.
Earnings per share (EPS) were 54 cents, nearly doubling analyst estimates of 28 cents, indicating stronger-than-anticipated profitability.
Sales in key regions fell sharply, including a 17% decline in China and a 4% drop in North America, reflecting ongoing challenges in consumer spending and competition.
Inventory levels decreased by 2% year-over-year, as Nike works to clear outdated stock and introduce innovative new products.
Marketing investments rose by 8% to $1.1 billion, with initiatives like the NikeSKIMS partnership targeting female consumers to reinvigorate brand momentum.