Nike Secures 12-Year Partnership Extension with NBA and WNBA

The extended agreement reinforces Nike's role as the exclusive outfitter and a strategic partner in global basketball growth.

Nike will continue as the exclusive designer and manufacturer of NBA, WNBA, and G League uniforms and apparel until 2037.
The partnership includes new content initiatives and a commitment to grassroots basketball, enhancing youth access and development globally.
Nike's agreement with the leagues also involves a marketing and content partnership, focusing on storytelling and fan engagement.
Despite recent financial challenges, Nike remains a dominant force in basketball apparel, with a significant share of players endorsing the brand.
The partnership aims to bolster the growth of basketball both in the U.S. and internationally, with a specific focus on youth and women's basketball.