Nike's John Slusher Appointed CEO of LA28 Marketing Arm

Slusher will spearhead sponsorship and revenue efforts for the 2028 Los Angeles Olympics.

John Slusher, a veteran Nike executive, has been named CEO of the U.S. Olympic and Paralympic Properties (USOPP), responsible for marketing the 2028 Los Angeles Olympics.
Slusher's role includes overseeing sponsorships, consumer products, hospitality, and ticket sales to meet a $2.5 billion sponsorship goal.
LA28 has already secured about $1.5 billion in sponsorships, with partners including Dick’s Sporting Goods, Cisco, and Cedars-Sinai.
The Los Angeles Games, with a budget of $6.9 billion, aim to utilize existing venues to manage costs.
Slusher's appointment follows the success of the Paris Games, which has heightened the marketability of the Olympics.