Nikon Acquires RED Digital Cinema to Expand into Professional Film Market
The deal, following the dismissal of a previous lawsuit, aims to leverage both companies' strengths for innovative product development.
- Nikon has agreed to acquire high-end US movie camera manufacturer RED Digital Cinema, aiming to expand into the professional digital cinema camera market.
- The acquisition will allow Nikon and RED to develop distinctive products, leveraging Nikon's reliability and RED's cinematography expertise.
- RED's cameras have been used in numerous Hollywood productions, earning the company an Academy Award and making it a preferred choice for filmmakers.
- The deal comes less than a year after a lawsuit filed by RED against Nikon over alleged patent infringement was dismissed.
- Nikon plans to use this acquisition to push the boundaries of what is possible in film and video production, promising an exciting future of product development.