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Nintendo Clarifies Switch 2 Pricing and Sales Strategy Ahead of June Launch

President Shuntaro Furukawa emphasizes that the $449.99 price reflects manufacturing costs and market conditions, as the company targets 15 million units sold in the first year.

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Nintendo Switch Tariffs
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Overview

  • Nintendo reaffirms its forecast of 15 million Switch 2 consoles and 45 million software units sold in the first fiscal year, with production capacity set to meet demand.
  • The $449.99 price point is attributed to manufacturing costs, market conditions, exchange rates, and consumer impressions, not U.S. tariffs.
  • Backward compatibility with existing Switch software is a key feature to encourage upgrades and maintain platform continuity.
  • To boost early adoption, Nintendo plans to bundle software with hardware, mirroring strategies used during the original Switch's successful launch.
  • Nintendo acknowledges challenges to early adoption due to the higher price but aims to sustain momentum through the holiday season and beyond.